
Leadership
My leadership has fostered a vibrant team culture and guided my teammates effectively.
Design Process
1. Discover - Research & Understand
In this phase, I guide the team to understand the problem from multiple perspectives, including user needs, business objectives, and industry context. I set up research methodologies, empower team members to conduct observations, and gather insights that challenge or support initial assumptions.
Process Highlights:
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Conduct User Interviews and Surveys
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Align with Business Goals
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Perform Competitive & Industry Analysis
2. Define - Digest & Synthesize
I lead the team in synthesizing information into actionable insights, framing problems, identifying themes, and uncovering opportunities to align with strategic priorities.
Process Highlights:
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Synthesize Insights into Themes
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Map Opportunities and Identify Gaps
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Formulate Problem Statements and Hypotheses​​
3. Create - Ideate & Prototype
I conduct design manager reviews to ensure each iteration aligns with user needs, business goals, and quality standards. I guide the team in refining, prioritizing, and validating ideas, focusing on development readiness within timelines, and balancing creativity with feasibility.
Process Highlights:
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Host Ideation Workshops with Prioritization Frameworks
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Design Manager Reviews for Quality and Goal Alignment
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Prototype Key Features with Iterative Feedback Loops
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4. Deliver - Build, Ship, & Measure
I guide the design team in bringing designs to life, iterating with feedback and analyses. Measuring success through KPIs, OKRs, and UX metrics to ensure impact and identify improvement areas.
Process Highlights:
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Coordinate with Development for Seamless Handoffs
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Refine and Iterate Based on Testing and Feedback
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Measure Success and Drive Continuous Improvement (KPIs, OKRs, UX metrics)

Double Diamond design thinking process.

Double Diamond design thinking process.
Positive Workplace Culture
I have cultivated a positive workplace culture through social events:
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On-Site Team Building: Organized engaging activities that strengthen team dynamics and improve collaboration.
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Department Social Gatherings: Coordinated events that promote interaction and camaraderie among department members.
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Event Planning: Meticulously planned events that align with company culture and objectives.
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Employee Engagement: Created opportunities for employees to connect in a relaxed setting, enhancing overall morale.
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Inclusivity: Fostered a welcoming environment that supports diverse team members and encourages participation.

The design management team, including myself, has organized many social events over the years to unite our cross-country design and user research teams.

The design management team, including myself, has organized many social events over the years to unite our cross-country design and user research teams.

The design management team, including myself, has organized many social events over the years to unite our cross-country design and user research teams.

The design management team, including myself, has organized many social events over the years to unite our cross-country design and user research teams.
Company Public Speaking Engagement
As a design leader, I have made impactful contributions through various public speaking engagements at the company. These opportunities allowed me to share my expertise, inspire teams, and foster a deeper understanding of design principles and practices.
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Knowledge Sharing: Delivered presentations on cutting-edge design methodologies and industry trends, enhancing the team's understanding and skills.
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Inspiration and Motivation: Provided motivational talks that encouraged creativity and innovation within the design team.
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Thought Leadership: Represented the company at industry events, showcasing our design achievements and positioning us as leaders in the field.
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Skill Development: Conducted workshops and training sessions to upskill employees and promote best practices in design.
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Engagement and Interaction: Facilitated Q&A sessions and interactive discussions, addressing real-time challenges and fostering a collaborative learning environment.
Through these engagements, I have helped drive professional development, fostered a culture of continuous learning, and positioned our company as a forward-thinking leader in design.

I was privileged to present the women@acv initiative during our bi-weekly company call.

I was privileged to present the women@acv initiative during our bi-weekly company call.

I was privileged to present the women@acv initiative during our bi-weekly company call.
Women@ACV
As a leader of the company’s women’s group program, "Women@ACV," I spearheaded initiatives designed to empower and support women within the organization.
My efforts included:
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Empowering Women Professionally: I developed and led career programs such as discussion panels, roundtables, and virtual coffee matching sessions to enhance professional growth and networking opportunities for women across the company.
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Fostering Inclusive Leadership: By creating platforms for women to connect and share experiences, I promoted leadership development and mentorship, encouraging women to pursue and excel in leadership roles within the organization.
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Building a Supportive Community: I focused on creating a supportive and inclusive culture that addresses the unique challenges women face at work and fosters an environment where all employees can thrive.
Through these initiatives, I contributed to building a more equitable and empowering workplace, supporting women's advancement and professional development within the company.

Women in Product group photo.

Women in Product group photo.



Design Mentorship Program
As a design leader, I have actively contributed to developing emerging designers through a comprehensive Design Mentorship Program. My role involves guiding and nurturing talent in the industry, helping them refine their skills and advance their careers.
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Personalized Mentorship: Provided one-on-one guidance to designers, offering tailored advice and feedback to support their professional growth.
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Skill Development: Helped mentees enhance their design skills and industry knowledge through structured learning and practical exercises.
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Career Advancement: Assisted designers in navigating their career paths, setting goals, and preparing for new opportunities within the industry.
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Knowledge Sharing: Conducted workshops and seminars to share insights and best practices, fostering a collaborative learning environment.
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Networking Opportunities: Facilitated connections between designers and industry professionals, expanding their network and opening doors for collaboration.​
University of Toronto UX Design Review Panelist
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Conducted portfolio reviews for UX design students in the Continuing Education program.
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Provided constructive feedback to enhance their design work and processes.
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Encouraged critical reflection on design choices to build stronger narratives.
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Helped students build confidence and prepare for future challenges in UX design.
This approach has enabled me to significantly impact the careers of many designers, contributing to the growth and evolution of the design community.

I served as a panelist reviewing graduation projects for the University of Toronto's Continuing Education User Experience course.

I served as a panelist reviewing graduation projects for the University of Toronto's Continuing Education User Experience course.

I served as a panelist reviewing graduation projects for the University of Toronto's Continuing Education User Experience course.

I served as a panelist reviewing graduation projects for the University of Toronto's Continuing Education User Experience course.