Strategy
I combine user-centered design, agile methods, and strategic thinking to lead successful projects and deliver impactful results.
Holistic UX Roadmap Planning
I’ve led holistic roadmap planning by aligning UX goals with broader business objectives to ensure seamless product development. Key actions include:
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Developing and presenting UX roadmaps that link user experience to business priorities
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Collaborating cross-functionally to balance user needs, technical feasibility, and business impact
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Creating phased roadmaps with clear milestones for tracking progress and delivering value
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Incorporating user research and feedback to ensure data-driven, user-centered decisions
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Scaling roadmaps to support growing teams and expanded business domains for efficient delivery
Holistic product design document that link user experience to business priorities.
Holistic product design document that link user experience to business priorities.
A.I. Learning
With a strong foundation in design leadership and a passion for emerging technologies, I have dedicated myself to integrating artificial intelligence into design practices. My journey from working in scale-up companies to large corporations has been marked by a continuous pursuit of knowledge, particularly in AI, where I've earned several certifications to deepen my expertise.
AI Certifications & Education:
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AI for Designers / Interaction Design Foundation
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Introduction to AI / University of Helsinki
Core Competencies:
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User-centered design powered by AI insights
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Iterative design process with AI-driven data analysis
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Cross-functional collaboration to integrate AI into design workflows
I presented at my company's inaugural AI Summit, where I shared insights and suggested AI tools to boost productivity for ACV teammates in the near future.
I presented at my company's inaugural AI Summit, where I shared insights and suggested AI tools to boost productivity for ACV teammates in the near future.
I presented at my company's inaugural AI Summit, where I shared insights and suggested AI tools to boost productivity for ACV teammates in the near future.
I presented at my company's inaugural AI Summit, where I shared insights and suggested AI tools to boost productivity for ACV teammates in the near future.
User Research
My experience across scale-ups and large corporations has enabled me to lead large-scale user research initiatives. I’ve guided design and research teams in conducting comprehensive user testing with customers, employees, and stakeholders, uncovering key insights to refine designs for optimal interaction. By tracking research metrics and presenting insights to senior management, I ensure user research directly informs product development decisions.
User research methods and experience
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Facilitating and synthesizing moderated usability testing sessions
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Creating high-fidelity prototypes for rapid testing and design iterations
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Running tests and crafting questions on UserTesting.com
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Conducting usability tests in store settings and through focus groups
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Tracking user research metrics and regularly presenting reports to senior management to inform product development decisions
Types of UXR studies that is being supported by the UX and UXR team.
Monthly UXR provided to senior management to provide audit and transparency on user research efforts and metrics.
Types of UXR studies that is being supported by the UX and UXR team.
Condens Video Highlights
User Interview for Gathering Feedback from Internal Vehicle Condition Inspectors.
The product design and user research team will often visit our dealers. These interviews will help us understand their experiences and needs, enabling us to enhance the platform and better serve our customer base.
Condens Video Highlights
Hiring Principles
My approach to hiring is deeply rooted in building high-performing teams that drive innovation and success. I believe that hiring the right talent is critical to achieving both short-term goals and long-term growth. My strategy focuses on identifying candidates who possess the necessary skills and align with the company's culture and values.
Key Elements of My Hiring Strategy:
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Cultural Fit and Alignment:
Prioritize candidates who reflect the company's core values and contribute positively to team dynamics. -
Skills, Potential, and Growth:
Assess candidates' current expertise and potential to grow, ensuring a scalable and sustainable team. -
Diversity and Inclusion:
Build teams with diverse perspectives, backgrounds, and experiences to foster creativity and drive innovation. -
Comprehensive Candidate Evaluation:
Implement a rigorous and structured interview process to carefully assess technical and soft skills. -
Positive Candidate Experience:
Ensure a smooth, transparent hiring process that reflects the company's commitment to its people and culture.
Hire product design talent who blend creativity with user-focused problem-solving, demonstrate collaboration, and have experience in Design Thinking and data-driven decisions.
Hire product design talent who blend creativity with user-focused problem-solving, demonstrate collaboration, and have experience in Design Thinking and data-driven decisions.
Hire product design talent who blend creativity with user-focused problem-solving, demonstrate collaboration, and have experience in Design Thinking and data-driven decisions.
Hire product design talent who blend creativity with user-focused problem-solving, demonstrate collaboration, and have experience in Design Thinking and data-driven decisions.
Design Methodologies
As a design leader, I effectively utilized critical methodologies to enhance user experience:
Design Thinking
I drive cross-team alignment and problem-solving through empathy-led frameworks.
Lean UX
I champion fast, iterative design cycles to test assumptions early and reduce time-to-value in product development..
Agile
I embed UX within Agile workflows to ensure design is iterative, collaborative, and responsive to product needs.
Design System
I led designers to build systems that drive consistency, speed delivery, and improve cross-team collaboration.
Persona Development
I ensure teams ground their decisions in user needs by crafting personas based on research and data.
Journey Mapping
I guide teams to map user journeys, surface pain points, and align on key opportunities.
Usability Testing
I scale structured usability testing to validate designs, identify friction points, and continuously refine user experiences.
Data Analytics
I use behavioral data and performance metrics to inform design decisions, measure impact, and optimize user flows.
Expert Utilization of Tools
As a Design Leader, I leverage a diverse suite of tools to drive effective design processes and team collaboration:
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Figma / FigJam:
Utilized for collaborative design and prototyping, enhancing team alignment and iterative development. -
UserZoom / Usertesting.com:
Employed for comprehensive user research and usability testing, ensuring data-driven design decisions. -
Adobe Creative Cloud:
Applied for high-fidelity design and branding, delivering polished and impactful visual solutions.
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JIRA / Confluence:
Managed project workflows and documentation, streamlining task tracking and team coordination. -
Google Suite:
Facilitated seamless collaboration and communication across teams and projects. -
Slack:
Enabled real-time communication to foster quick decision-making and team cohesion.